MIDORI ceremonial matcha in a ceramic bowl

Uji · Kyoto · Japan

The Art
of Green

Ceremonial matcha, harvested by hand.
Ground by stone. Served with intention.

0
Generations of Craftsmanship
0 ×
More Antioxidants than Green Tea
0 g/hr
Stone-Ground · Slow & Intentional
100 %
Certified Organic · JAS & USDA
Tea fields in Uji, Kyoto at sunrise
Since 1887
Origin Story

From the Mist
of Uji Valley

Nestled in the fog-draped hills of Uji, Kyoto — a region where climate, soil, and centuries of tradition converge — every MIDORI leaf begins its journey long before harvest.

We shade our tea plants for 30 days before the first flush. This ancient technique, kabuse, forces leaves to produce extraordinary L-theanine and chlorophyll — creating umami depth that cannot be rushed.

🌿
Kabuse Shading 30 days before harvest
Hand-Picked Only the finest first flush
🪨
Stone Ground 30g per hour, no heat
Why MIDORI

Green is not
just a color

Certified & Verified

Every batch comes with a Certificate of Analysis from an independent Japanese laboratory — testing pesticides, heavy metals, EGCG, and L-theanine levels.

JAS Organic USDA Organic Lab Tested

Small Batch Freshness

We import in small batches every 6 weeks. Matcha degrades over time — we guarantee maximum freshness, never sitting in a warehouse for months.

6-Week Cycle Fresh Harvest
The Collection

Choose Your
Ceremony

Each tier is crafted for a distinct experience. All ceremonial grade. None ordinary.

MIDORI Signature — Asatsuyu ceremonial matcha tin
Bestseller
Signature

朝露 Asatsuyu

Morning Dew. A gentle, approachable ceremonial matcha with bright sweetness and a clean finish. The perfect introduction to the MIDORI world.

Flavor Profile
Sweet
Umami
Bitter
Size
MIDORI Prestige — Miyabi limited seasonal matcha set
Limited
Prestige

雅 Miyabi

Elegance. Single origin, single harvest, from a 120-year-old Samidori cultivar. Only 200 tins produced per season.

Season Availability 146 / 200 claimed
Season closes in calculating…
Flavor Profile
Sweet
Umami
Bitter
Bundle & Save

The More You Commit,
The More You Save

Mix and match across the entire MIDORI collection.
Discount applied automatically at inquiry.

1 Tin 0% Standard Price e.g. 980K / 30g
2 Tins 10% Save 10% e.g. 2 × Hisui = 2,844K
Best Value 3+ Tins 15% Save 15% e.g. 3 × mixed = save 700K+

* Valid for current season. Cannot be combined with other offers. Miyabi limited to 1 per order.

Inquire for Bundle Pricing →
Science of Green

What's Inside
Every Cup

When you drink matcha, you consume the entire leaf — not just an infusion. The result is a density of nutrients unlike any other beverage on earth.

EGCG
137× more Catechins

EGCG — the king of antioxidants — at concentrations found nowhere else in nature.

L+C
Calm Alertness

L-theanine and Caffeine together produce focused clarity — no jitters, no crash.

Chl
Deep Chlorophyll

30-day shading produces extraordinary chlorophyll levels — nature's detoxifier.

Antioxidant Comparison
MIDORI Ceremonial
100%
Green Tea
15%
Black Tea
8%
Coffee
3%
137× EGCG vs
green tea
L-theanine vs
regular tea
30 Days shaded
kabuse
0 Pesticides
detected
Hands whisking matcha in a ceramic bowl
The Ritual

Three Minutes.
Perfect Matcha.

Sift & Warm

Sift 2g of MIDORI through a fine mesh into your warmed chawan. Pre-warming prevents thermal shock and keeps the bowl at temperature.

Water at 75°C

Add 60–70ml of water at precisely 75°C. Never boiling — high temperatures destroy L-theanine and create bitterness. Respect the temperature.

Whisk with Intention

Using a chasen, move in a brisk "W" motion for 15–20 seconds. The surface should foam — small, tight bubbles indicate perfect emulsification.

Stories

From Those Who
Know Green

★★★★★

"I've sourced matcha from twelve producers across Japan. MIDORI's Hisui is in the top three I've ever tasted — the umami depth is extraordinary."

Mai Hương Nguyễn Tea Sommelier · Hanoi
★★★★★

"The difference between MIDORI and what I'd been drinking before was like comparing tap water to spring water. I simply can't go back."

Linh Trần Wellness Coach · Ho Chi Minh City
★★★★★

"I serve MIDORI Miyabi to clients as a gift. The presentation, the story, the flavor — it represents exactly what refined taste looks like."

Tea Concierge (Zalo) Zalo